How it all began.

In October 2010 we created a ‘Living Lab’ in Richmond. We experimented with everything, from design and music to service and food. Our customers were invited to come along and feed back on the elements that they thought worked best.

A lot has happened since then.

Richmond was the first stage of a journey. We’re excited about how the Living Lab performed, we listened to your feedback and we’ve now have taken the elements that work best to other PizzaExpress restaurants.

We’ve made lots of subtle changes that you may not notice all at once, but when you do, we hope you love them as much as we do.

It all happens on 6th September. Until then, this blog gives you the best table in the house.

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